Australian designer Jayson Brunsdon follows up on therousing success of his own eponymous label started in 2004 by releasing anall-new daywear line for the woman on the go, bringing her from the office tothe clubs in a blink of an eye.

Aptlytitled ‘Black,’ the collection goes back to basics and presents an interestingtwist to wearing regular black. All about simplicity and minimalist touches,Black showcases apparels that are staples which every woman loves and pairs itwith classy and form fitting yet functional designs in feminine silhouettes.The result – executive chic and elegance at its best.

Throughthe introduction of Black, discover Jayson’s signature looks for intelligentwomen with a little mischief in their hearts at an accessible price. Not tooseasonal or too of-the-moment and never too short or too self-conscious, thecollection understands that the modern woman demands longevity, quality,versatility and a smart approach to feeling elegant and glamorous and answersall those needs.

Blackis priced at S$168 to S$728 and is in stores now.

About Jayson Brunsdon

Since its inception in 2004, Jayson Brunsdon has consistently won overfashion critics and insiders with its collections focused on a structured,strong silhouette with an emphasis on cinematic femininity. The Jayson Brunsdonclient list includes Naomi Watts, Linda Evangelista, Eva Longoria, HilarySwank, Jennifer Hawkins and HRH Crown Princess Mary of Denmark among other high profile individuals.

The label is now available inmore than 17 countries worldwide including in the USA - Saks Fifth Avenue, Neiman Marcus and speciality stores across 22 states, UK Selfridgesand Co, Harvey Nicholls Dubai, Myer Australia and boutiques in Ireland, Greece, Russia, China, Indonesia and Singapore.